Advanced Typography - Project 2


Week 8 - Week 10
Teoh Hoong Boon (Julius) | 0338478
Advanced Typography
Project 2: The Troublemakers Manifesto: A Design Colloquium (Collateral)


Instructions



Week 8
In this week's class we were supposed to integrate our key artwork into a poster design. We also had to prepare one other collateral and a T-shirt design by next week.

 However, due to me being ill, I asked a friend on what to do can came up with some drafts for the next week's class.
Fig 1.1 - Poster Draft 1

Fig 1.2 - Poster Draft 2


Fig 1.3 - Shirt Draft 1

Fig 1.4 - Shirt Draft 2




Week 9
Poster Design

 After going through and redesigning a new key artwork to better suite the theme after the previous ones failed to meet Mr Vinod's standards. I set to work creating a new poster design.

 The first one, while Mr Vinod could accept the integration of the key artwork with the additional text, he advised me to avoid stacking text in a separate island and instead to reposition it with reference to the key artwork.

Fig 1.5 - First draft with finalised artwork


Week 10

 Poster Design
The second iteration was more well received, though the treatment of the date needed some extra revision.

Fig 1.6 - Second draft with finalised artwork


In the end this was the final version. The bodycopy and content is arranged to match the flow of the contours of the illustrated hand.


Fig 1.7 - Finalised Poster Design

Fig 1.8 - Finalised Framed Poster



Fig 1.9 - PDF of Poster Design


T-Shirt Design
Following the poster design we also had to create a T-shirt design for the conference. Using the created key artwork, we had to implement it into a shirt design.

 Creation of the design was done in a A3 canvas for printing and the resulting artwork was exported to PNG format and inserted into a mock-up template. My first attempt was done with the date treatment from the poster which was in need of correction. This was later replaced with an updated look.

Fig 1.10 - First Draft of Shirt design (photo mockup)

Fig 1.11 - Second Draft of Shirt design (vector mockup)


Fig 1.12 - Final version of Shirt design (photo mockup)

Fig 1.13 - Printed Shirt Design



Fig 1.14 - Final version of Shirt design in PDF file (photo mockup)




Secondary Collateral Design (Calendar Draft)
Initially I had plans to make a double sided A4 size calendar for my secondary collateral. As the event takes place in November, it felt like a fitting thing to give in preparation for the new year.

Fig 1.15 - Calendar Draft (front)


Fig 1.16 - Calendar Draft (background)





 Secondary Collateral Design (Sticker Sheet)
However, Mr Vinod suggested that I try to do something a little more fun. So I settled on creating stickers that featured fitting quotes and the key artwork reworked into sticker form. Two initial drafts were created, followed by two more and a sticker sheet to make for easier distribution.

Fig 1.17 - Sticker Draft 1




Fig 1.18 - Sticker Draft 2


Fig 1.19 - Full Sticker Sheet

Fig 1.20 - Full Sticker Sheet in PDF File

Below is a compilation of all the collaterals:
Fig 1.21 - Full Compilation


Fig 1.22 - Full Compilation in PDF File

In a nutshell, the main image is that of an implied middle finger crossed with a peace sign. The reason being that the middle finger is practically synonymous with invoking discomfort in a person as the very sight of it can set off anyone, flipped to show a left hand. The reason being that in some cultures, using the left hand to do things was seen as impolite and for troublemakers, impolite is practically part of the fun. The left handedness also ties back to the creative field as those who are left handed are thought to be more creative. Atop the image is also  drawn a hand doing the piece sign while holding a stylus pen. This plays multiple roles, to obscure the initial photo to make the image more striking when noticed, to represent a desire for peace, and the finally the stylus pen to represent affinity with design.


Feedback

Week 8
- absent -

Week 9
(Online): Rework positioning in relation to the key artwork. Don’t treat them as separate islands.

 Week 10
(Online): Treatment for the date doesn’t work well with this design. 

 Why don’t you do something a little more fun, other than the calendar. Unless you feel that’s fun then go ahead. 

 Can you make two more variations for stickers. So in total you would have 4 stickers per pack. You have to also design the sticker pack.


Reflection

Experience
Week 8
This week, we were introduced to the second project which involves using the key artwork we've created in the previous project to design a poster for the conference.
Week 9
In this class, I got to get up to speed with the project and revise my key visual. Once that was done, I got to work implementing it into the other collaterals.

 Week 10

Despite it being a holiday week, we continued work on the collaterals so that we may meet our online submission deadline.

Observation
Week 8
I observed that when using illustration styles, it is important to maintain a consistency in the feel with the fonts and typography which cannot be manipulated in the same way.
Week 9
I observe that sometimes subtlety can give a better impact then a directly loud design. Having something obscured indirectly can allow for greater impact in the overall design.

 Week 10
I observe that when a key visual is done well, it will not take much to adapt to other forms of mediums. That being said, it can still be a challenge to adapt to mediums that have different sizes.

Findings
Week 8
I find that illustrating typography by hand makes for a more unique and dynamic look. However, this allows comes at the cost of not being able to adjust it too much.
Week 9
I find that sometimes it is necessary to go for more obvious choices when it comes to delivering a message via imagery, even if the imagery may seem sketchy to use.
Week 10
I find that adapting a key visual to other mediums does not necessarily have to be a copy and paste affair. It is in fact possible to adapt visuals while making it look unique in its respective medium.



Further Reading

Week 9
Typeface: Classic Typography for Contemporary Design by Tamye Riggs

 Image result for Typeface: Classic Typography for Contemporary Design

 This book appears to be a sort of style guide to the most iconic typefaces. It list down some of the most used or recognised fonts and explores both the technical side with they classifications as well as their optimal applications in mediums.


Week 10
The Fundamentals of Typography by Gavin Ambrose & Paul Harris

 Image result for The Fundamentals of Typography by Gavin Ambrose & Paul Harris

 As the name suggests, this book is another one of the fundamentals type books. Guiding readers from the history of font and type to the application of said type in designs and compositions.

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